Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

نویسندگان

  • Sunil Gupta
  • Dominique M. Hanssens
  • John R. Hauser
  • Donald Lehmann
  • Bernd Schmitt
چکیده

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عنوان ژورنال:
  • Marketing Science

دوره 33  شماره 

صفحات  -

تاریخ انتشار 2014